La Vigilia was entering a highly competitive wine category where most brands focus on terroir, heritage or product attributes. The opportunity was to create a more emotional and meaningful positioning, one capable of building long-term differentiation beyond the bottle itself.
The challenge was to transform a new wine into a brand people could connect with, remember and ultimately make part of their own story.
Starting from the idea that time is the most valuable resource we have, we created the platform “Es Tiempo”.
The name La Vigilia captures that unique moment of awareness, reflection and anticipation, when we pause long enough to understand where we are and where we want to go.
From the identity system to the launch campaign and film, every element was designed around this central belief: the time we choose to give ourselves ultimately defines the story we create.
