Premium wine brands often compete by talking about terroir, heritage or craftsmanship.
The category celebrates where wine comes from.
We wanted to celebrate what happens when people stop long enough to enjoy it.
The opportunity wasn’t to create another premium wine. It was to create a brand people could make part of their own story.
Starting from the idea that time is the most valuable resource we have, we created the platform “Es Tiempo”.
The name La Vigilia captures that unique moment of awareness, reflection and anticipation, when we pause long enough to understand where we are and where we want to go.
From the identity system to the launch campaign and film, every element was designed around this central belief: the time we choose to give ourselves ultimately defines the story we create.
